In a rare event, I am saluting a job well done by the New Jersey Devils. After the New Jersey Nets decided it was a good idea to remove ‘New Jersey’ from their road jerseys, the Devils marketing team thought they would take it to another level of comedy.
As the teary-eyed nj.com Star Ledger Editorial Blog reports:
The Devils purchased a full-color advertisement on a digital billboard towering over Interstate 78: “We proudly wear our state on our jerseys,”, with the bold words running beneath a photo of the hockey team’s NJ logo.
Seriously, that’s high comedy. Just a slap in the face to one of the NBA’s least appreciated and most tragic franchises.
As much as I hate the Devils, this was too funny, and nearly reminiscent of when ESPN.com notified the sports world that the Dallas Stars took out a billboard ad two years ago that made fun of the NBA for having cheating referees.
The message? “The only thing our refs shave is the ice.”