The Stars set the tone for billboards that bash the NBA. (

This Is The Only Time I Will Give Props To The Devils

In a rare event, I am saluting a job well done by the New Jersey Devils.  After the New Jersey Nets decided it was a good idea to remove ‘New Jersey’ from their road jerseys, the Devils marketing team thought they would take it to another level of comedy.

As the teary-eyed Star Ledger Editorial Blog reports:

The Devils purchased a full-color advertisement on a digital billboard towering over Interstate 78: “We proudly wear our state on our jerseys,”, with the bold words running beneath a photo of the hockey team’s NJ logo.

Seriously, that’s high comedy.  Just a slap in the face to one of the NBA’s least appreciated and most tragic franchises.

As much as I hate the Devils, this was too funny, and nearly reminiscent of when notified the sports world that the Dallas Stars took out a billboard ad two years ago that made fun of the NBA for having cheating referees.

The message? “The only thing our refs shave is the ice.”

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Tags: Billboards Comedy Dallas Stars Funny New Jersey Devils New Jersey Nets

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