Henrik Lundqvist was on The Alex Schulman Show, which is a talk show in Sweden. They did a fake sketch where Lundqvist is being interviewed about hockey but Henrik attempts to market Head & Shoulders. It’s in Swedish obviously but there are subtitles in English.
Whatever Henrik rubs into his hair obviously works. Perhaps this is a thought for a separate article, but has any athlete embraced New York and and just totally owned it like Henrik has in the last 20 years? The guy is just a total rockstar and borderline deity on and off the ice. Derek Jeter is the only other person who can match that, I think.