So I was down in Midtown Manhattan the other night for dinner and thought maybe after my meal I’d swing by the NHL store being that it’s only two blocks away from where I was for a bit.
I was pretty disappointed I have to say with the state of it. It looks great, but if you’re trying to actually purchase something forget it. It lacks almost everything in every department. They only had a couple Rangers jerseys in my size anyway. I buy XXL jerseys because I like them to be a little bit big and I like wearing sweatshirts under them in the dead of winter. They only had a couple XXLs.
If you’re looking for a non Rangers, Devils, Penguins, or Islanders jersey forget it by the way. They may have your team’s sweater in home and away editions, but they don’t have any players on the back of them. Now that’s just a personal preference of mine to always have the players name on the back but still, it’s basic stuff.
An easy solution would be to have each jersey customizable in store. That would give everyone the preference of having the name on the back of the jersey or not. Also adding every team’s retro jersey would be nice.
Now I get most people don’t care about having the option of buying a Florida Panthers sweatshirt, but when you’re in the freaking NHL store, you better have the option of buying something like that. Just expand the store and add more inventory to make it legitimate. It’s not that hard.
I think the store epitomizes the league itself actually. Here you have a great concept, great location, and such but yet the league falls short on execution. This is something that’s easily fixable and yet can make a huge difference in statement.