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Three reasons why Lafreniere will be a success on Broadway

By Andrew Steele-Davis

Alexis Lafreniere #11 of Team White laughs with teammates following the final whistle of the 2020 CHL/NHL Top Prospects Game against Team Red. (Photo by Vaughn Ridley/Getty Images)
Alexis Lafreniere #11 of Team White laughs with teammates following the final whistle of the 2020 CHL/NHL Top Prospects Game against Team Red. (Photo by Vaughn Ridley/Getty Images) /
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Alexis Lafreniere #11 of Team White skates during warm up for the 2020 CHL/NHL Top Prospects Game against Team Red.
Alexis Lafreniere #11 of Team White skates during warm up for the 2020 CHL/NHL Top Prospects Game against Team Red. (Photo by Vaughn Ridley/Getty Images) /

1. Marketability

There is a lot of glamour attached to a No.1 pick and a lot of expectation too given that they are the immediate face of the franchise.

It won’t be any different with Alexis Lafreniere.

But the soon to be 19-year-old appears to be built for the big stage and many hockey experts have already opined that he’ll be perfect for the New York Rangers.

After all, he boasts a high compete level and is said to be a born winner which will immediately endear him to Blueshirts the world over.

Lafreniere also seems to have the mentality to be able to handle the pressures of New York and everything that comes with playing in such a fierce market where the spotlight is always on.

As such, he’ll be able to handle being marketed as a star and that’s exactly what the Rangers will do.

From a last name that is just made for the sport of hockey to a skillset that should take the NHL by storm from day one, Lafreniere is a branding dream and he’s a perfect match for the Rangers.

Jerseys should fly off the shelves and there will be a hell of a lot of promotional opportunities around Lafreniere, which should help to make him a star and a success in New York.

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