Matt Rempe the National Hockey League player, Matt Rempe the New York Ranger, Matt Rempe the enforcer and now, Matt Rempe the acting award nominee.
In April of 2024, BODYARMOR Sports Drink established a partnership as the official sports drink of the NHL with the goal of driving increased brand awareness and converting new consumers. The league player they chose to be in their advertisements — Rempe. In a this is SportsCenter’-style content skit, BODYARMOR had Rempe come in a typical office visit which spiraled into a viral video that quickly amassed over 500,000 views on Instagram within the first 24 hours of going live. Flashing back to the present and the video has been nominated for a Shorty Awards nomination.
The Shorty Awards is an annual international awards program honoring the most outstanding work that defines culture and creativity across digital and social media. This is the 17th annual Shorty Awards in history.
The now potentially award winning video has now garnered over 7,000,000 million views with over 91,000 likes and 17,000 shares.
The video posted in October of 2024 demonstrated Rempe's acting chops. Between long work meetings and unjamming the printer to setting the thermostat to the chilly, ideal ice rink temperature, Rempe made himself feel right at home in the BODYARMOR office.
In addition to his acting chops, the Alberta, Canada native always brought energy and made a positive impact when he was on the ice. He finished the year with three goals and five assists across 42 games played (+7). Remps' significant improvements this year earned him a regular spot in the New York lineup and helped him gain more confidence. He demonstrated a better understanding of his role, focusing on specific aspects of his game and became more reliable in both offense and defense.
"I'm just trying to get better," Rempe previously said. "I feel like I can be a very effective bottom-six player who is fast, mean, physical, skates well, protects pucks, goes to the net, is good around the net, can play center or wing. I want to be a good penalty killer. I feel like I can be a guy one day on a shutdown line that can be very hard to play against and also create some offense around the net, bring pucks to the net. I've got a long way to go but that's all I'm working toward."
The partnership between Rempe and BODYARMOR also reached press coverage from Bleacher Report, Yahoo Sports, The New York Post, The Hockey News and more.