NY Rangers included in first-year Lululemon and NHL Partnership
On Oct. 29, Lululemon, Fanatics and the National Hockey League will begin selling a new line of fan apparel for 11 NHL teams for the 2024-25 campaign. The New York Rangers are on the list of teams who will be featured in the collaboration.
On Oct. 29, Lululemon, Fanatics and the National Hockey League will begin selling a new line of fan apparel for 11 NHL teams for the 2024-25 campaign.
Lululemon will develop and design a new line of fan apparel, which will then expand to a full 32 team assortment for next year's season.
Boston Bruins, Chicago Blackhawks, Detroit Red Wings, Edmonton Oilers, Florida Panthers, Montreal Canadiens, Seattle Kraken, Toronto Maple Leafs, Vancouver Canucks, and the Vegas Golden Knights will be included in the first year's drop.
Our New York Rangers are also on the list, rounding out the first 11 franchises the giant corporation chose.
The products incude personally branded Scuba Hoodie, Define Jacket, Align Pant, Steady State Crew, Metal Vent Tee, and Everywhere Belt Bags featuring team logos.
“We’re big hockey fans here at lululemon, and we know our guests are too,” said Celeste Burgoyne, President, Americas and Global Guest Innovation, Lululemon. “We’re thrilled to partner with Fanatics and the NHL to grow our presence in professional sports and introduce our high-quality performance and loungewear apparel to NHL fans around the League who share our love for the game.”
Connor Bedard (Chicago Blackhawks), John Tavares (Toronto Maple Leafs) and Matty Beniers (Seattle Kraken) were featured in the initial promotion for the collaboration. The trio modeled various products that will be available for purchase.
This partnership follows Lululemon’s recent signing of Bedard, who became the first NHL player to join the brand’s Ambassador roster last year.
The NHL has partnered with @lululemon & @Fanatics to launch a new premium fan apparel collection, available for purchase starting Oct. 29.
— NHL Public Relations (@PR_NHL) October 22, 2024
The new line will feature 11 NHL teams in 2024-25, before expanding to a full 32 team assortment in 2025-26.
Info: https://t.co/wxQdXai7EA pic.twitter.com/owOsaBGahK
The products will be available for purchase beginning Oct. 29 across several retail locations and digital storefronts, including the Fanatics network of online sites throughout the U.S. and Canada, Lids stores.
Of course, the flagship NHL Shop NYC in New York City will also carry the lines, as well as at participating team venues. Thus, Madison Square Garden is also expected to carry the Rangers' line of merchandise.
Products will be available for sale starting on Tuesday, October 29 in the local markets at the corresponding New York location — NHL Shop NYC and Lids store at 539 Fifth Ave.